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Ren Hongbin: Opening a Hot Pot Area in the CISCE is A Good Attempt

Source:Release Time:2024-11-28

"Hot pot is a common food of the Chinese people, an important part of the traditional Chinese food culture, and is widely popular among the Chinese people." On the afternoon of the 27th, Ren Hongbin, president of the China Council for the Promotion of International Trade, came to the Sichuan-Chongqing hot pot industry supply chain exhibition area during the second China International Supply Chain Expo for a tour research. "This is the first time we have opened a hot pot industry chain area at the CISCE , and I think it is a good attempt." he said.



As the Sichuan and Chongqing characteristics of the food business card, hot pot is not only an outstanding representative of Chinese food culture, but also a typical embodiment of green agriculture chain development, three industrial linkage integration, with a long industrial chain, high standardization, large market capacity, good momentum of development and so on. This year, Sichuan and Chongqing will work together to "put" the hot pot on the chain Expo stage, organize more than 70 hot pot brands and industry chain leading enterprises, featured enterprises to participate in the exhibition, from the upstream seasoning, ingredients, to the middle stream of the base material, brands and supporting products, to the downstream of the kitchen waste oil recycling and transformation processing services, a comprehensive display of the hot pot industry chain, ecological scenes and market opportunities.

 

In recent years, the Sichuan-Chongqing hot pot brand has accelerated the "going global", and the internationalization of the Sichuan-Chongqing hot pot industry chain and supply chain has shown a strong momentum of development. At the booth of Sichuan Fanfang Halal Food Co., LTD., a food company in Chengdu, Ma Zhijun, the founder of the company, introduced the situation of halal hot pot: "There are nearly 2 billion Muslim people in the world, and the countries alongside the" Belt and Road " are a large market, but halal hot pot is still very few." We have opened our first store in Malaysia and launched promotional campaigns in countries such as Indonesia, where halal hot pot is particularly popular."

 

Ren Hongbin said that in the future CISCE, more innovative activities will continue to be carried out to continue to promote Chinese traditional cultural elements, including hot pot, to the world.


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