To implement the CPC Sichuan Provincial Committee’s “Westward Expansion” opening-up strategy and deepen economic and trade cooperation with Central and Eastern European countries, the China Council for the Promotion of International Trade Sichuan Council (CCPIT Sichuan Council) organized an economic and trade delegation to visit Hungary and Serbia from June 25 to July 2. The delegation participated in the 2025 China Brand Products Fair (Central and Eastern Europe), hosted the China (Sichuan)-Serbia Enterprise Matchmaking Meeting, paid visits to and conducted research on relevant institutions and industrial parks, and led enterprises to explore the Central and Eastern European markets.

Hosted by the Foreign Trade Development Bureau of the Ministry of Commerce of China and organized by the China-Europe Business Logistics Cooperation Park, the 2025 China Brand Products Fair (Central and Eastern Europe) is one of the most influential exhibitions for Chinese commodities in the Central and Eastern European region. This year, it covered an exhibition area of 10,000 square meters, with 270 enterprises from 17 domestic provinces and municipalities participating-the largest number of participating provinces/municipalities in the expo’s history. More than 7,000 professional visitors from the Central and Eastern European countries such as Hungary, Romania, Slovakia, Slovenia, and Serbia attended the fair for negotiation and discussion.

CCPIT Sichuan Council organized 5 Sichuan enterprises to participate in the fair, including Xinfeng Electronics, Zhonglan Intelligent Technology, Kediya Petroleum Products, Lankewei Trade, and Jiatongli Metal Technology. These enterprises cover sectors such as electronics, chemical engineering, and building materials, and focused on displaying featured products including capacitors, smart street lamps, lubricating oil, battery detectors, and metal doors and windows, which attracted wide attention from vistors. During the fair, Sichuan enterprises received over 300 professional vistors, reached multiple intentions for product exports and agency cooperation, involving a total amount of approximately 1.3 million yuan.

CCPIT Sichuan Council co-hosted the China (Sichuan)-Serbia Enterprise Matchmaking Meeting with the Serbian Chamber of Commerce and Industry. Bao Shunqing, Commercial Counselor of the Chinese Embassy in Serbia, and Jelena, Director of Representative Office of Serbian Chamber of Commerce and Industry in China, attended the meeting and delivered speeches. CCPIT Sichuan Council introduced Sichuan’s economic development and its economic and trade cooperation with Serbia; representative from the Strategic Investment Department of the Serbian Development Agency gave an investment promotion presentation; and enterprises from the delegation shared their business experiences and expressed their cooperation needs with Serbia, conducting matchmaking and exchanges with relevant institutions.

During the visit to Hungary, the delegation paid visits to institutions including the Chinacham Hungary, the Confederation of Hungarian Business, the Hungarian Chamber of Commerce and Industry, the Sichuan Fellow Association in Hungary, and the Chamber of Commerce and Industry of Serbia. It also conducted on-site visits and research at the China-Europe Business Logistics Cooperation Park and the Hungarian European Overseas Chinese Technology Industrial Park. The delegation gained an understanding of the business environment of the two countries and the development status of Chinese-funded enterprises there, promoted Sichuan’s opening-up achievements and advantageous industries, invited relevant parties to participate in economic and trade activities hosted by the CCPIT Sichuan Council, expanded its international network, and accumulated channel resources for better promoting foreign exchange and cooperation among Sichuan enterprises.

Enterprises in the delegation generally expressed satisfaction with the results of this visit, stating that the expo exceeded expectations. Through participation in the fair, research, matchmaking meeting, and exchanges, they gained a deeper understanding of the Central and Eastern European markets, expanded cooperation channels, and secured intended orders- especially with high-quality potential cooperation partners. They indicated that they would strengthen follow-up and matchmaking efforts in the next step to actively transform cooperation intentions into actual orders.